{"id":2600,"date":"2026-07-03T09:18:56","date_gmt":"2026-07-03T09:18:56","guid":{"rendered":"https:\/\/fespa.es\/news\/?p=2600"},"modified":"2026-07-03T09:55:00","modified_gmt":"2026-07-03T09:55:00","slug":"carton-tecnico","status":"publish","type":"post","link":"https:\/\/fespa.es\/news\/index.php\/2026\/07\/03\/carton-tecnico\/","title":{"rendered":"Del producto a la experiencia: la nueva frontera de la personalizaci\u00f3n"},"content":{"rendered":"\n

El 21 de mayo, en el marco de FESPA Global Print Expo Barcelona 2026<\/strong>, \u00c0lex Garc\u00eda Canela<\/strong>, Dise\u00f1ador Estructural de Northern Design<\/strong>, subi\u00f3 al escenario para hablar de algo que muchos en la industria todav\u00eda subestiman: el potencial del cart\u00f3n t\u00e9cnico como material de comunicaci\u00f3n visual.<\/p>\n\n\n\n

La propuesta de Garc\u00eda Canela<\/strong> no fue una presentaci\u00f3n de producto al uso. Fue, en todo caso, una invitaci\u00f3n a repensar el rol del material en la cadena de valor de la comunicaci\u00f3n: pasar de verlo como soporte a entenderlo como experiencia.<\/p>\n\n\n\n

M\u00e1s que un material: un lenguaje<\/strong><\/p>\n\n\n\n

Northern Design<\/strong> lleva a\u00f1os trabajando con cartones estructurales para la industria de la comunicaci\u00f3n visual y la arquitectura ef\u00edmera. En ese tiempo, han aprendido que el cart\u00f3n t\u00e9cnico no es solo una alternativa sostenible \u2014 es un material con identidad propia, capaz de generar experiencias t\u00e1ctiles, visuales y conceptuales que otros sustratos simplemente no pueden ofrecer.<\/p>\n\n\n\n

Garc\u00eda Canela<\/strong> traslad\u00f3 esa filosof\u00eda a su conferencia: los cartones t\u00e9cnicos permiten comunicar de manera diferente. Su versatilidad abre posibilidades en stands, PLV, mobiliario, exposiciones y eventos, combinando dise\u00f1o estructural, rendimiento y criterios de sostenibilidad en una misma soluci\u00f3n.<\/p>\n\n\n\n

Dise\u00f1ar para impactar, sin impactar al planeta<\/strong><\/p>\n\n\n\n

El subt\u00edtulo de la conferencia lo dec\u00eda todo: \u00abcart\u00f3n t\u00e9cnico y comunicaci\u00f3n visual sostenible\u00bb<\/em>. En un sector que sigue buscando c\u00f3mo reducir su huella ambiental sin sacrificar impacto visual, el cart\u00f3n t\u00e9cnico aparece como una respuesta concreta \u2014 no como una concesi\u00f3n est\u00e9tica, sino como una decisi\u00f3n estrat\u00e9gica.<\/p>\n\n\n\n

Con formaci\u00f3n en dise\u00f1o estructural de packaging y una trayectoria que combina producci\u00f3n, consultor\u00eda y dise\u00f1o, Garc\u00eda Canela habla desde la pr\u00e1ctica: conoce los materiales, sabe c\u00f3mo se comportan en condiciones reales y entiende las necesidades del cliente desde la primera conversaci\u00f3n hasta la entrega final.<\/p>\n\n\n\n

Una nueva frontera para la comunicaci\u00f3n visual<\/strong><\/p>\n\n\n\n

La ponencia dej\u00f3 una idea clara: personalizaci\u00f3n y sostenibilidad no son objetivos contradictorios. El cart\u00f3n t\u00e9cnico, bien prescripto y bien dise\u00f1ado, puede ser el puente entre ambos.<\/p>\n\n\n\n

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\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

Stand de FESPA Espa\u00f1a creado y montado por \u00c0lex Garc\u00eda Canela, Dise\u00f1ador Estructural de Northern Design<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

El 21 de mayo, en el marco de FESPA Global Print Expo Barcelona 2026, \u00c0lex Garc\u00eda Canela, Dise\u00f1ador Estructural de Northern Design, subi\u00f3 al escenario para hablar de algo que muchos en la industria todav\u00eda subestiman: el potencial del cart\u00f3n t\u00e9cnico como material de comunicaci\u00f3n visual. La propuesta de Garc\u00eda Canela no fue una presentaci\u00f3n…<\/p>\n","protected":false},"author":1,"featured_media":2601,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,3,8,9,14],"tags":[],"class_list":["post-2600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asociados","category-el-sector","category-eventos","category-fespa","category-noticias"],"yoast_head":"\nDel producto a la experiencia: la nueva frontera de la personalizaci\u00f3n - FESPA Espa\u00f1a Magazine<\/title>\n<meta name=\"description\" content=\"\u00c0lex Garc\u00eda Canela, Dise\u00f1ador Estructural de Northern Design, hablo de algo que muchos en la industria todav\u00eda subestiman: el potencial del cart\u00f3n t\u00e9cnico como material de comunicaci\u00f3n visual.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fespa.es\/news\/index.php\/2026\/04\/15\/ipa-fujifilm\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Del producto a la experiencia: la nueva frontera de la personalizaci\u00f3n - 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