{"id":2564,"date":"2026-06-11T13:55:32","date_gmt":"2026-06-11T13:55:32","guid":{"rendered":"https:\/\/fespa.es\/news\/?p=2564"},"modified":"2026-06-11T14:27:54","modified_gmt":"2026-06-11T14:27:54","slug":"futbol-espectaculo-visual","status":"publish","type":"post","link":"https:\/\/fespa.es\/news\/index.php\/2026\/06\/11\/futbol-espectaculo-visual\/","title":{"rendered":"El f\u00fatbol como espect\u00e1culo visual: Fran Carrasco (Molcaworld) en la FESPA Global Print Expo"},"content":{"rendered":"\n<p>El 19 de mayo, en el marco de la <strong>FESPA Global Print Expo<\/strong> celebrada en Barcelona, <strong>Fran Carrasco, CEO y fundador de Molcaworld<\/strong>, protagoniz\u00f3 una de las conferencias m\u00e1s provocadoras del congreso: <em>\u00abLa influencia de la comunicaci\u00f3n visual en el mundo del f\u00fatbol\u00bb<\/em>. Su tesis fue clara desde el primer momento: el f\u00fatbol no es solo un deporte. Es una marca, una emoci\u00f3n y, sobre todo, un espect\u00e1culo visual de alcance global.<\/p>\n\n\n\n<p>Carrasco lleg\u00f3 a la sesi\u00f3n con d\u00e9cadas de experiencia a sus espaldas. <strong>Molcaworld<\/strong>, empresa valenciana fundada en 1998 a partir de un proyecto de rotulaci\u00f3n para Coca-Cola, se ha convertido con los a\u00f1os en un referente en la dinamizaci\u00f3n y modernizaci\u00f3n de estadios deportivos, combinando creatividad, fabricaci\u00f3n e implantaci\u00f3n de branding y comunicaci\u00f3n visual para marcas. Con m\u00e1s de 35 clubes de f\u00fatbol de la competici\u00f3n espa\u00f1ola en su cartera de clientes, <strong>Carrasco habla de identidad visual en el deporte desde la pr\u00e1ctica, no desde la teor\u00eda.<\/strong><\/p>\n\n\n\n<p>Durante su intervenci\u00f3n, el directivo recorri\u00f3 los distintos \u00e1mbitos en los que la comunicaci\u00f3n visual articula la experiencia futbol\u00edstica: el dise\u00f1o de identidad corporativa de clubes y competiciones, la se\u00f1alizaci\u00f3n interior y exterior de los estadios, el merchandising, los contenidos digitales y las instalaciones experienciales que transforman un recinto deportivo en un destino de marca. Cada uno de estos elementos, subray\u00f3 Carrasco, no solo construye imagen, sino que genera negocio y fideliza aficionados.<\/p>\n\n\n\n<p>La charla tambi\u00e9n abord\u00f3 el papel estrat\u00e9gico del dise\u00f1o en la experiencia del seguidor, tanto dentro del campo como en los canales digitales. En un contexto en que los clubes compiten por la atenci\u00f3n en pantallas de todo el mundo, la coherencia visual se convierte en un activo tan valioso como cualquier fichaje. Para Molcaworld, cuyo lema interno es <em>\u00abhacer cosas incre\u00edbles\u00bb<\/em>, esa coherencia pasa por la arquitectura experiencial: crear entornos donde cada elemento visual refuerce el relato emocional de la marca deportiva.<\/p>\n\n\n\n<p>La sesi\u00f3n cerr\u00f3 con una reflexi\u00f3n sobre el potencial todav\u00eda inexplorado de la industria de la impresi\u00f3n y la comunicaci\u00f3n visual en el ecosistema del f\u00fatbol profesional, un sector que mueve millones de personas y genera oportunidades de negocio que van mucho m\u00e1s all\u00e1 del partido del domingo.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El 19 de mayo, en el marco de la FESPA Global Print Expo celebrada en Barcelona, Fran Carrasco, CEO y fundador de Molcaworld, protagoniz\u00f3 una de las conferencias m\u00e1s provocadoras del congreso: \u00abLa influencia de la comunicaci\u00f3n visual en el mundo del f\u00fatbol\u00bb. Su tesis fue clara desde el primer momento: el f\u00fatbol no es&hellip;<\/p>\n","protected":false},"author":1,"featured_media":2565,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,8,9,14],"tags":[],"class_list":["post-2564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-el-sector","category-eventos","category-fespa","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El f\u00fatbol como espect\u00e1culo visual: Fran Carrasco (Molcaworld) en la FESPA Global Print Expo - FESPA Espa\u00f1a Magazine<\/title>\n<meta name=\"description\" content=\"FESPA Global Print en Barcelona, Fran Carrasco, CEO y fundador de Molcaworld: La influencia de la comunicaci\u00f3n visual en el mundo del f\u00fatbol\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fespa.es\/news\/index.php\/2026\/06\/11\/futbol-espectaculo-visual\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El f\u00fatbol como espect\u00e1culo visual: Fran Carrasco (Molcaworld) en la FESPA Global Print Expo - 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