{"id":2518,"date":"2026-02-25T13:21:04","date_gmt":"2026-02-25T13:21:04","guid":{"rendered":"https:\/\/fespa.es\/news\/?p=2518"},"modified":"2026-02-25T13:21:11","modified_gmt":"2026-02-25T13:21:11","slug":"jornadas-publicidad-exterior","status":"publish","type":"post","link":"https:\/\/fespa.es\/news\/index.php\/2026\/02\/25\/jornadas-publicidad-exterior\/","title":{"rendered":"FESPA Espa\u00f1a impulsa la participaci\u00f3n de sus asociados en las XXXIII Jornadas de Publicidad Exterior de La FEDE"},"content":{"rendered":"\n<p>En el marco del acuerdo de colaboraci\u00f3n que FESPA Espa\u00f1a mantiene con la Asociaci\u00f3n de Empresas de la Comunicaci\u00f3n (La FEDE), los asociados de FESPA Espa\u00f1a podr\u00e1n acceder en condiciones especiales a las pr\u00f3ximas&nbsp;<strong>Jornadas de Publicidad Exterior<\/strong>, que se celebrar\u00e1n los d\u00edas 6, 7 y 8 de mayo en Granada.<\/p>\n\n\n\n<p>En su \u00faltima edici\u00f3n reunieron a m\u00e1s de&nbsp;<strong>400 profesionales pertenecientes a 152 empresas<\/strong>, con un perfil claramente alineado con los clientes potenciales de nuestros asociados:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>26 % anunciantes<\/li>\n\n\n\n<li>26 % agencias de medios y agencias creativas<\/li>\n\n\n\n<li>30 % empresas del medio exterior<\/li>\n\n\n\n<li>9 % compa\u00f1\u00edas adtech y martech<\/li>\n<\/ul>\n\n\n\n<p>Se trata, por tanto, de un entorno de alto valor estrat\u00e9gico para las empresas de la comunicaci\u00f3n visual, impresi\u00f3n y producci\u00f3n gr\u00e1fica que forman parte de FESPA Espa\u00f1a.<\/p>\n\n\n\n<p><strong>\u201cExterior, el medio m\u00e1s real en un mundo digital\u201d<\/strong><\/p>\n\n\n\n<p>Bajo este lema, el programa de este a\u00f1o analizar\u00e1 las principales tendencias y retos de la publicidad exterior, abordando cuestiones como tecnolog\u00eda aplicada, innovaci\u00f3n, digitalizaci\u00f3n, creatividad, planificaci\u00f3n, medici\u00f3n y eficacia, adem\u00e1s de ofrecer una visi\u00f3n internacional del sector.<\/p>\n\n\n\n<p>El congreso combinar\u00e1 ponencias de alto nivel con espacios dise\u00f1ados espec\u00edficamente para el networking y la generaci\u00f3n de oportunidades de negocio.<\/p>\n\n\n\n<p><strong>Una oportunidad para asistir o participar como patrocinador<\/strong><\/p>\n\n\n\n<p>Gracias al acuerdo con La FEDE, los asociados de FESPA Espa\u00f1a podr\u00e1n acceder al evento en las mismas condiciones que los socios de la entidad organizadora, tanto en modalidad de asistencia como a trav\u00e9s de f\u00f3rmulas de patrocinio y presencia en la zona expositiva.<\/p>\n\n\n\n<p>Desde FESPA Espa\u00f1a consideramos que este tipo de iniciativas refuerzan nuestra estrategia de acercamiento directo al cliente final y a los decisores de inversi\u00f3n publicitaria, generando nuevas oportunidades de colaboraci\u00f3n y negocio para nuestros asociados.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el marco del acuerdo de colaboraci\u00f3n que FESPA Espa\u00f1a mantiene con la Asociaci\u00f3n de Empresas de la Comunicaci\u00f3n (La FEDE), los asociados de FESPA Espa\u00f1a podr\u00e1n acceder en condiciones especiales a las pr\u00f3ximas&nbsp;Jornadas de Publicidad Exterior, que se celebrar\u00e1n los d\u00edas 6, 7 y 8 de mayo en Granada. En su \u00faltima edici\u00f3n reunieron&hellip;<\/p>\n","protected":false},"author":1,"featured_media":2519,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,14],"tags":[],"class_list":["post-2518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>FESPA Espa\u00f1a impulsa la participaci\u00f3n de sus asociados en las XXXIII Jornadas de Publicidad Exterior de La FEDE - FESPA Espa\u00f1a Magazine<\/title>\n<meta name=\"description\" content=\"FESPA Espa\u00f1a impulsa la participaci\u00f3n de sus asociados en las XXXIII Jornadas de Publicidad Exterior de La FEDE.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fespa.es\/news\/index.php\/2025\/09\/25\/descubre-fespa-mexico-2025\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FESPA Espa\u00f1a impulsa la participaci\u00f3n de sus asociados en las XXXIII Jornadas de Publicidad Exterior de La FEDE - 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