{"id":1098,"date":"2020-03-04T12:03:03","date_gmt":"2020-03-04T12:03:03","guid":{"rendered":"http:\/\/fespa.es\/news\/?p=1098"},"modified":"2020-04-21T14:52:03","modified_gmt":"2020-04-21T14:52:03","slug":"el-diseno-clave-para-una-impresion-perfecta","status":"publish","type":"post","link":"https:\/\/fespa.es\/news\/index.php\/2020\/03\/04\/el-diseno-clave-para-una-impresion-perfecta\/","title":{"rendered":"El dise\u00f1o, clave para una impresi\u00f3n perfecta"},"content":{"rendered":"<p>Imprimir una creatividad con alto nivel de calidad puede llegar a ser un gran reto. En este art\u00edculo, el equipo de Molcaworld\u00a0explica las bases del proyecto de rebranding del interior del estadio de Son Moix. En muchas ocasiones las im\u00e1genes son generadas por equipos de dise\u00f1o externos que buscan cubrir el m\u00e1ximo n\u00famero de soportes posibles (web, revistas, lonas, micro perforadas\u2026). Eso supone dificultades a la hora de adaptarlo a impresiones de alto nivel. Por ello Molcaworld dispone de un potente equipo de dise\u00f1o propio capaz de adaptar cualquier creatividad para una perfecta impresi\u00f3n.<\/p>\n<p>Pero los mejores resultados se obtienen cuando las im\u00e1genes se generan internamente, con conocimiento de los soportes y t\u00e9cnicas de impresi\u00f3n gracias al contacto continuo entre el departamento de dise\u00f1o y el de imprenta. Se consigue de esta manera un proyecto realmente integral, que se adapta como un guante a los espacios, con una perfecta uni\u00f3n entre las diferentes t\u00e9cnicas utilizadas.<\/p>\n<p>Cada vez en m\u00e1s ocasiones, los elementos impresos se entremezclan con otros materiales y objetos. El caso del interiorismo es una de los mayores ejemplos de esta tendencia a la que tambi\u00e9n se est\u00e1n sumando con fuerza la iluminaci\u00f3n y las im\u00e1genes con movimiento. Todo ello complica si cabe m\u00e1s el trabajo de los t\u00e9cnicos de impresi\u00f3n, ya que los colores a conseguir est\u00e1n cada vez m\u00e1s condicionados por elementos externos.<\/p>\n<p><a href=\"https:\/\/fespa.es\/news\/wp-content\/uploads\/2020\/03\/Mallorca-4.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1099\" src=\"https:\/\/fespa.es\/news\/wp-content\/uploads\/2020\/03\/Mallorca-4-1024x768.jpg\" alt=\"\" width=\"1020\" height=\"765\" srcset=\"https:\/\/fespa.es\/news\/wp-content\/uploads\/2020\/03\/Mallorca-4-1024x768.jpg 1024w, https:\/\/fespa.es\/news\/wp-content\/uploads\/2020\/03\/Mallorca-4-300x225.jpg 300w, https:\/\/fespa.es\/news\/wp-content\/uploads\/2020\/03\/Mallorca-4-768x576.jpg 768w, https:\/\/fespa.es\/news\/wp-content\/uploads\/2020\/03\/Mallorca-4-480x360.jpg 480w, https:\/\/fespa.es\/news\/wp-content\/uploads\/2020\/03\/Mallorca-4-667x500.jpg 667w, https:\/\/fespa.es\/news\/wp-content\/uploads\/2020\/03\/Mallorca-4.jpg 1280w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><\/a><\/p>\n<p>Es el caso del reciente <em>rebranding<\/em> del interior del estadio de Son Moix. Molcaworld dise\u00f1\u00f3, produjo e instal\u00f3 todo lo necesario para que los colores y el escudo del RCD Mallorca brillaran con fuerza en el a\u00f1o del regreso del club a la primera divisi\u00f3n.<\/p>\n<p>Para ello, el departamento de dise\u00f1o plante\u00f3 la reforma de manera integral, lo que supon\u00eda tener en cuenta la iluminaci\u00f3n, la decoraci\u00f3n y los materiales. Un trabajo que exig\u00eda gran precisi\u00f3n en la colorimetr\u00eda de los distintos soportes impresos para conseguir una perfecta uniformidad y coherencia.<a href=\"https:\/\/fespa.es\/news\/wp-content\/uploads\/2020\/03\/Mallorca-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1101\" src=\"https:\/\/fespa.es\/news\/wp-content\/uploads\/2020\/03\/Mallorca-1-1024x768.jpg\" alt=\"\" width=\"1020\" height=\"765\" srcset=\"https:\/\/fespa.es\/news\/wp-content\/uploads\/2020\/03\/Mallorca-1-1024x768.jpg 1024w, https:\/\/fespa.es\/news\/wp-content\/uploads\/2020\/03\/Mallorca-1-300x225.jpg 300w, https:\/\/fespa.es\/news\/wp-content\/uploads\/2020\/03\/Mallorca-1-768x576.jpg 768w, https:\/\/fespa.es\/news\/wp-content\/uploads\/2020\/03\/Mallorca-1-480x360.jpg 480w, https:\/\/fespa.es\/news\/wp-content\/uploads\/2020\/03\/Mallorca-1-667x500.jpg 667w, https:\/\/fespa.es\/news\/wp-content\/uploads\/2020\/03\/Mallorca-1.jpg 1280w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><\/a><\/p>\n<p>El resultado ha obtenido un reconocimiento inmediato por parte del club, y lo que es igual de importante, por parte de toda la afici\u00f3n mallorquinista. En redes sociales se comparti\u00f3 un gran n\u00famero de fotograf\u00edas y comentarios sobre el nuevo <em>coraz\u00f3n<\/em> de Son Moix. Un trabajo de impacto, basado en una minuciosa tarea de dise\u00f1o con perfecta sincronizaci\u00f3n con el departamento de impresi\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imprimir una creatividad con alto nivel de calidad puede llegar a ser un gran reto. En este art\u00edculo, el equipo de Molcaworld\u00a0explica las bases del proyecto de rebranding del interior del estadio de Son Moix. En muchas ocasiones las im\u00e1genes son generadas por equipos de dise\u00f1o externos que buscan cubrir el m\u00e1ximo n\u00famero de soportes&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1100,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,3],"tags":[],"class_list":["post-1098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asociados","category-el-sector"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El dise\u00f1o, clave para una impresi\u00f3n perfecta - FESPA Espa\u00f1a Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fespa.es\/news\/index.php\/2020\/03\/04\/el-diseno-clave-para-una-impresion-perfecta\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El dise\u00f1o, clave para una impresi\u00f3n perfecta - FESPA Espa\u00f1a Magazine\" \/>\n<meta property=\"og:description\" content=\"Imprimir una creatividad con alto nivel de calidad puede llegar a ser un gran reto. En este art\u00edculo, el equipo de Molcaworld\u00a0explica las bases del proyecto de rebranding del interior del estadio de Son Moix. En muchas ocasiones las im\u00e1genes son generadas por equipos de dise\u00f1o externos que buscan cubrir el m\u00e1ximo n\u00famero de soportes&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fespa.es\/news\/index.php\/2020\/03\/04\/el-diseno-clave-para-una-impresion-perfecta\/\" \/>\n<meta property=\"og:site_name\" content=\"FESPA Espa\u00f1a Magazine\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-04T12:03:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-21T14:52:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fespa.es\/news\/wp-content\/uploads\/2020\/03\/Antepalco-presidencial.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"885\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fespa.es\/news\/index.php\/2020\/03\/04\/el-diseno-clave-para-una-impresion-perfecta\/\",\"url\":\"https:\/\/fespa.es\/news\/index.php\/2020\/03\/04\/el-diseno-clave-para-una-impresion-perfecta\/\",\"name\":\"El dise\u00f1o, clave para una impresi\u00f3n perfecta - 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